ABOUT
IVANA PERBI is a LUXURY brand strategist AND style consultant redefINING how fashion is valued and consumed in a changing world.
WITH OVER A DECADE OF EXPERIENCE CONTRIBUTING TO VISUAL NARRATIVES OF GLOBAL HOUSES including CHANEL, LOUIS VUITTON AND Maison MARGIELA, SHE COMES WITH A DEEP EXPERTISE IN THE EVOLVING FASHION LANDSCAPE.
Born in ACCRA and based in Berlin, THE purpose FOR HER ADVOCACY is rooted in Ghana, WHERE MASSIVE AMOUNTS OF DISCARDED GARMENTS DRIVE ENVIRONMENTAL HARM AND ECONOMIC INSTABILITY. THIS REALITY DRIVES HER VISION FOR A MORE INTENTIONAL FASHION SYSTEM.
To expand her impact, SHE founded ROBE, GUIDES INDIVIDUALS in cultivating conscious style WITH WARDROBE AFFAIRE AND WRITES HER CURATED SUBSTACK, THRIFTLETTER.
Ivana’s MISSION is clear: fashion must be both beautiful and responsible. Across every project, she invites collaborators into an APPROACH, where FASHION IS DEFINED BY VALUES, NOT VOLUME.