BRAND CONSULTING
CLIENT: COUPLE DANSANT
OVER THE COURSE OF THREE YEARS, I SUPPORTED the POSITIONING OF the UPCYCLING BRAND AS A RECOGNIZED NAME WITHIN Berlin’S FASHION AND CULTURAL LANDSCAPE. THROUGH STRATEGIC ACTIVATIONS, TALENT SEEDING AND COMMUNITY-BUILDING, THE BRAND ESTABLISHED AUTHENTIC CONNECTIONS WITH CREATORS, ACTORS AND INDUSTRY FIGURES, EXPANDING ITS PRESENCE ACROSS the city.
THIS MOMENTUM CULMINATED IN A CAPSULE COLLECTION AND PRIVATE DINNER AT DAS STUE HOTEL, BRINGING TOGETHER KEY INDUSTRY FIGURES AND FURTHER STRENGTHENING THE BRAND’S POSITION WITHIN THE INDUSTRY.