FASHION
FLATRATE POP-UP
CLIENTS: H&M RENTAL, WARDROBE AFFAIRE
STRATEGY, CONCEPT DEVELOPMENT, CREATIVE DIRECTION AND PRODUCTION FOR A COLLABORATIVE POP-UP STORE BETWEEN H&M MITTE GARTEN AND WARDROBE AFFAIRE DURING BERLIN FASHION WEEK.
HOSTED ON BERLIN’S KURFÜRSTENDAMM, THE EXPERIENCE BROUGHT TOGETHER H&M’S RENTAL OFFERING, EMERGING DESIGNERS, VINTAGE CURATORS AND A COMMUNITY OF FASHION-CONSCIOUS CONSUMERS AT THE CIRCULAR FASHION STORE.
SUPPORTED BY
