FASHION'S NIGHT OUT
CLIENTS: Rhubarb Hospitality Collection, WARDROBE AFFAIRE
CONCEPT AND creative directION FOR a crosscultural activation connectING hospitality and fashion through shared VALUES. Inspired by Frederick’s philosophy of being “serious about food and serious about fun”, Fashion'S Night Out positioned THE RESTAURANT AS A CULTURAL DESTINATION BEYOND DINING while introducing fashion rental to a new audience.
THE COLLABORATION SUCCESSFULLY BROUGHT TOGETHER TWO COMPLEMENTARY AUDIENCES, GENERATING STRONG ENGAGEMENT ACROSS BOTH BRANDS.