BERLINALE
RENTAL LOUNGE
CLIENTS: DAS STUE HOTEL, WARDROBE AFFAIRE
CONCEPT DEVELOPMENT, CURATION AND CREATIVE DIRECTION OF A FASHION RENTAL LOUNGE DURING THE 73RD BERLINALE, POSITIONING DAS STUE AT THE INTERSECTION OF FILM, FASHION AND HOSPITALITY. HOSTED WITHIN THE 5-STAR HOTEL, THE EXPERIENCE CONVENIENTLY ENABLED GUESTS TO DISCOVER, TRY ON AND RENT DESIGNER LOOKS FOR THEIR FILM FESTIVAL APPEARANCES WHILE CONNECTING INTERNATIONAL VISITORS WITH BERLIN’S LOCAL FASHION COMMUNITY.
FEATURING LOCAL DESIGNERS SUCH AS MARCELL VON BERLIN AND ATTRACTING ACTRESSES INCLUDING LEA VAN ACKEN, LUISE BEFORT AND PAULA ESSAM, THE ACTIVATION ELEVATED THE VISIBILITY OF BERLIN’S FASHION TALENT AND ADDED A NEW DIMENSION TO THE HOTEL’S PROGRAM DURING ONE OF GERMANY’S MOST RELEVANT FESTIVALS.
